I’ve noticed this week a lot of people talking about how good SEO’s (search engine optimisation) are and I totally agree but then I got thinking… why? What is so bad about PPC (pay per click) advertising that we’re all pretty much saying to leave it, so here it is the good and the bad of PPC.
Pay Per Click if you didn’t know are the annoying yellowish boxes that appear at the top of your search and also down the side bar.
Pay Per Click actually has some benefits so like the name says you only pay when someone clicks, so it’s not like traditional advertising how you pay X amount and you don’t know exactly what you get for it with PPC you know you’re getting views when you have to pay.
Of course PPC could become very expensive so you are also able to set a budget of course this means that once you reach your limit your ad will no longer appear in the PPC area until the pay period resets. (If you want to know how much should be spent on PPC click here)
Unlike SEO you can be very specific with your PPC ad, it wouldn’t be very handy to have someone clicking on your ad in America if it is a cleaning service based only in Australia because it would cost you money and nothing would come of it. So with PPC you can set a specific time for your ad to be shown and also set a location. By doing this you can reach your target market pretty much all the time.
Using PPC as opposed to just relying on an organic search can show results more quickly, to appear near the top in an organic search (63% of people don’t look beyond the top results) it can take copious amounts of time and effort but with PPC you can be up the top right away and see an improvement in views potentially really quickly.
Now for the not so good
Organic searches beat PPC a large proportion of the time. A lot of people skip paid ads and go straight to the organic searches those who do click are more often than not women and as age increases so does the likelihood of clicking on paid ads (for more info click).
PPC is NOT easy you need to have a sound strategy, know your target market and have a little bit of creativity. In order to set up a PPC ad you really do need to have someone with the skills showing you how and explaining it to you so you don’t make a big mistake.
AND OF COURSE it charges you for each click, even if nothing comes from the click it could even just have been a mistake by the user but the company will have to pay for each and every click.
In terms of value Im still with SEO over PPC but I now see there is actually some value to it, what do you think?
What situations do you think a PPC would be better over an SEO?
Thanks for reading
Websites with more info: