This is my phone, the Sony Ericsson Xperia x10 mini pro
I’ve managed to keep my phone for 5 years where in that time my best friends have gone from a nondescript sony ericsson to an iPhone 4 and then onto the iPhone 5… I can’t remember if they have the 6 now, I don’t beyond it beyond its an iPhone, even though my phone can’t exactly be called a smart by today’s standards (forever stuck at Android OS 2.3), it is still a smart phone and therefore impacted by mobile marketing.
With 78% of us using our phone while we shop, myself included (got to check those prices) mobile marketing has become so very important.
In order for mobile marketing to be successful it has to
- Indvidualise its activities, take into account your preferences
- Involve you
- Initiate the creation of user-generated content
- Integrate its activities into your life to avoid being an annoyance
If you look at Domino’s mobile apps they have done a good job at meeting these, it saves your preferences to make ordering easier, it invites you to create pizzas with its pizza mogul and whilst you are invited to order by emails, text messages, etc it’s never a total nuisance.
So many companies now have mobile ordering apps to save time and entice you to order by making your ordering process as smooth as possible, it’s great… for those of you who can utilise them, I’ll just sit here with my little phone and wait for the automated text messages from the local bar or dominos inviting me to spend money.
What do you think of all the emerging mobile ordering apps? Are they any good?