Making Sense of Twitter Analytics- How to be Seen on Twitter (Basics)

Let me say this outright, when it comes to analytics I have no idea what I’m doing so we shall see where this goes.

So Avinash Kaushik states that [digital] analytics is “the analysis of qualitative and quantitative data from your website and the competition to drive a continual improvement of the online experience that your customers, and potential customers have which translates into your desired outcomes (online and offline)”.
So basically organisations can use it to see who’s clicking on what and what they are doing and in anaylsing these, they can put in place changes or implement plans get more viewers to the organisations end goal (macro conversion) whether that be a sale or a sign up or something else but how can we apply analytics for average everyday people using social media to get their opinions out there?

Well I’ll see if I can help…
Basically about a a week or a week and a half ago I got an email from twitter about using twitter analytics, I decided to have a little looksie and this is what I got,

Screenshot from NatDavis12 Twitter Analytics
Screenshot from NatDavis12 Twitter Analytics

I was surprised with the information it gave me about my account but to be completely honest… I had no idea what to do with it, but after a bit of looking around, I got the gist about what it was telling me and what I could take away from it to try and be seen more in the twitter universe.

NatDavis12 Twitter Analytics Graph
NatDavis12 Twitter Analytics Graph

When I analysed this graph I found out that the peaks in impressions (people who saw my tweets, represented by the blue) happened when I used established hashtags for example on July 24th the (biggest peak) I was watching a musical with friends and before it started I used the theatre company hashtag in my tweets.
I’ve also been able to identify that majority of my favorites or retweets came from my tweets about dance, not really surprising considering majority of my followers are also dancers, which bring me to my next piece of advice be relevant or exciting, if your passion isn’t shared by your followers then grab their interest (decent click-bait)
Generally speaking tweeting more often, will get you more views however don’t spam your followers spread them out by a few hours, majority of people log in at different time so by spreading out your tweets you reach a greater audience, for example I’ve found about 2/3 of my followers live in different time zones by tweeting at different times I reach more of them.

So that’s just a couple of really basic tips I’ve been able to come up with using my twitter analytics data. Anyway that’s just twitter for a average user like myself for a more in depth look at analytics on twitter click here.

Is there any kind of information that you think is more important than others with analytics? or more specifically do you think knowing where a person found your link (where they clicked from) is important to a great extent than just knowing where you should advertise?

Please leave a comment below 🙂


For the Love of Twitter

I’ll say it, I LOVE twitter!

Those 140 characters are perfect for getting straight to the point, but even though twitter doesn’t seem to be as popular as other forms of social media there is no doubt in my mind that it is still a brilliant resource.

When it comes to TV shows, we want to watch everything now and due all the streaming sites popping up, chances are we can but the increase in live tweeting especially by stars of shows during episodes are drawing people back to allocated TV times. People want to be engaged and in giving them the opportunity to live tweet with some of their favourite stars of shows is a brilliant incentive to pull them back to television viewing. A study has found that in the “18-34 year olds, a 4.2% increase in tweets corresponded to a 1% rise in TV ratings for a mid-season episode”
So using live tweeting by cast or writers to entice people to watch ‘new’ episodes for the first time on TV does bring in more viewers, for example I love to hate Dance Moms, literally the only reason I make the effort to watch any more is to join in the live tweets during new episodes… and it’s still a little bit entertaining, but the attraction of live tweets does entice me and many others to watch together rather than find it online.

Even moving away from shows and looking at a physical product twitter has some merit, seriously… ever heard of Exploding Kittens?photo-original
I have and I first heard about it on twitter, it did eventually pop up on my Facebook but that was only after a few of my friends had found and liked their page (how’s that for some sociological theory of homophily), the creators used basically every form of social media to market this thing, but their use of twitter in not only communicating updates but also answering question, giving advice about game play and just general funsies was just and continues to be phenomenal.

Exploding kittens


I think twitter is pretty brilliant, it makes it fairly easy for anyone to be social. Professional actors, established companies or people trying to build a brand can use twitter and be active (it only takes a few seconds to write a tweet), be interesting (140 characters if done right can certainly grab your attention), be humble (allow feedback, twitter gives everyone a say), be unprofessional (there’s no room for professional in 140 characters) and be honest (the internet is full of information, if you’re dishonest people will find out).

So yeah, I think twitter is a great marketing tool for anyone but what do you think?
Do you think that the limited allowance of character is a disadvantage for those trying to promote or do you think it’s a good system?
Is there a better way for tv shows to improve rating instead of doing live tweets?

And just wanting to throw this open a bit do you think the theory of homophily which is basically the theory that ‘people chose to associate with individual similar to themselves’, (the way Facebook decides what to advertise to you) is a good way for organisation to attract more followers/likes/viewers/consumers?

So yeah let me know
Thanks for reading

Heads up if you’ve never heard of Exploding Kittens feel free to browse